In an era where the mainstream discourse on gender identity and expression is finally becoming more nuanced and inclusive, the world of fashion is rapidly changing. And in fact, it plays a very important role in how we see and talk about gender today. As Sheri Galyean, owner of local clothing store Boichick, puts it, “Style isn’t an identity—it’s an expression of it.”
Visiting Provincetown one weekend, Galyean was struck to find that so few of the clothing stores in one of the most accepting towns in America catered to masculine-presenting women like herself. Like a lot gender non-conforming members of the LGBTQ+ community, Galyean noticed that many queer people still existed in a very rigid and binary world when it came to gender and saw an opportunity to change that.
Utilizing her background in design, Galyean founded Boichick in 2019, a gender-expansive apparel store seeking to provide a place for gender non-comforming people to shop. At first specifically targeting members of the lesbian community, but rapidly expanding to be a store for people of all identities and style-preferences, Boichick has made inclusivity and diversity its mantra throughout its time in business.
For Galyean, the shop serves an important, albeit small, role in pushing for discussion and progress when it comes to gender. “I love the conversations it starts,” she says, “When I see parents bring in their gender-expansive children, or [when] people come in and thank us for being here… it feels like a community almost more than a shop.” And that’s exactly what Boichick is—it’s a community and a safe space for all people to explore identity through style. Pop in and you’ll undoubtedly find something that speaks to you, and maybe even learn something along the way.
Boichick
244 Commercial St.
774.593.5989
boichick.com
