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The Team

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Meet Our People

Provincetown Magazine is made up of extraordinarily talented individuals who share a passion for achieving the very best in everything they do.  With over 190 years of combined experience in the publishing industry they have proven to be our number one asset.    Our team brings the wisdom, creativity, and knowledge of the Provincetown market that assures  clients a professional and unparalleled commitment to their success.

The Publisher

Rick Hines

Publisher.

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The Associates

Rebecca M. Alvin

Editor

Stephen Desroches

Associate Editor

Peter Donnelly

Sales Associate

Ginger Mountain

Graphic Designer

Michael Petty

Graphic Designer

Dan Mckeon

Photographer

What People Say About Us

Client Testimonials

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When I first opened Kobalt Gallery, my advertising budget was split between national and local advertising venues. After tracking results, it became clear that advertising hyper locally with Provincetown Magazine is the most effective way to reach not only Kobalt’s established client base, but new visitors and potential collectors as well. For years Provincetown Magazine has been the “go to” guide for weekly events in Ptown, chock-full with comprehensive articles and information, making it a perfect fit for directing people to my business.
Francine D'OlimpioFormer Owner, Kobalt Gallery
Francine D'Olimpio
Provincetown Magazine’s stellar reputation, interesting articles and wide distribution makes it the right publication for the Schoolhouse Gallery – its where I want my business to be found. The art gallery guide is always spot on and takes people gallery to gallery by neighborhood with letter perfect information every issue. Provincetown Magazine is where new visitors find me and how I meet new visitors.
Michael CarrolSchool House Gallery
Michael Carrol
Provincetown Magazine is the one publication that I consider essential advertising in Provincetown. I don’t pretend to know the statistics but I feel it’s the most widely read and distributed publication in Provincetown. Not a day goes by that I don’t see someone reading or carrying Provincetown Magazine. The quality of the magazine is top notch and the articles always interesting and the schedule of events and happenings is essential reading. The staff is great, easy to work with and the graphics department does an outstanding job.
paul melansonTin Pan Alley Restaurant
paul melanson
Provincetown Magazine has been my go-to resource for decades. First as a visitor, then as a second homeowner, then as a business owner and primary resident, and now as the Executive Director of the Provincetown Business Guild. It's a great publication and resource to get the word out about what's happening in Provincetown and anything Provincetown related.
Bob SanbornFormer Executive Director Provincetown Business Guild
Bob Sanborn
Our association with Provincetown Magazine extends back to 1988: a decades-long constancy that is extraordinary in these days of ofttimes fleeting relationships. Provincetown Magazine has always been the go-to guide for visitors and locals to find out what is happening in Provincetown. With Rick’s guidance, and the hard work of Peter who deals with each advertiser, and Rebecca who has made the coverage of the arts and film continue to grow and deepen with each passing year, the Magazine covers all the bases. Their generosity toward local artists and businesses, and support for all things Provincetown really speak volumes to their commitment to this town. We look forward to deepening our relationship with Provincetown Magazine for years to come, and we wish them all great success on our shared journey of promoting the creativity, beauty and soul of this unique town.
James Balla / Albert MerolaGAlbert Merola allery / photo: David Dunlap
James Balla / Albert Merola
Provincetown Magazine has been a vital part of the community long before Rice Polak Gallery opened it's doors in Provincetown. The magazine goes right to the heart of what's important in our town - arts and culture. It is chock full of informative articles and really zeroes in on the arts community. I am especially grateful for the spotlight on individual artists and galleries. Provincetown magazine has always been there for us and we will always be there for it. The staff especially Rick Hines & Rebecca Alvin are a delight to work with.
Marla RiceDirector, Rice Polak Gallery
Marla Rice
The Mews Restaurant has been a Provincetown Magazine advertiser since circa 1983. Our restaurant has grown and changed with the times over those years and so has Provincetown Magazine with their timely articles and magazine covers that make you want to know more. For us "wanting to know more" means they see and respond to our ad which their staff has been very helpful in discussing and creating. Thanks Provincetown Magazine and Happy 45th !.
Ron RobinThe Mews Restaurant
Ron Robin
Provincetown Magazine is a valued partner of The Boatslip and a wonderful resource for all things Provincetown. It helps us build our brand and stay connected with Boatslip regulars and first timers alike. The magazine represents our Town with authentic and interesting content and we greatly appreciate its many contributions and commitment to our community.
Terry McCumberGeneral Manager. The Boatslip
Terry McCumber
Provincetown Magazine is a fun read and a great publication! When I first started visiting Ptown, one of the first things I’d do upon arrival was to pick up Provincetown Magazine. Now, years later as a full-time resident, I still reach for the magazine. It is a fabulous resource for all that is going on in town. It mixes interesting and engaging articles with a comprehensive list of all the shows, events, and goings on in town. I advertise my gallery in Provincetown Magazine for one simple reason: The ads work. I have had countless people come in the gallery because they have seen my gallery in the magazine.
Stewart CliffordOwner, Stewart Clifford Gallery
Stewart Clifford
I love the ability to showcase my products in a colorful, glossy nature with Provincetown Magazine. It is the only publication that gives me the reach I need with an ever-changing tourist audience but also reaches my local year-round customers. The staff of the magazine is easy to work with and very responsive to weekly adjustments to my ad. This allows me to promote what’s new or hot without a long lead time. Customers always say “I saw this in Provincetown magazine!
Dennis Lemenager, OwnerUtilities Home Store
Dennis Lemenager, Owner
For the past 8 years Bakker Gallery has used Provincetown Magazine as our primary source of advertising. They provide the widest audience for our budget. Besides their business-friendly rates they are always generous with features for our gallery, in-depth articles that are essentially free advertising. They also take the time to show their appreciation for our business throughout the season. Sometimes it’s the little ‘thank-you’s’ that make all the difference. They are an integral part of Provincetown, an institution that supports and advocates for the community.
Spencer Keaseybakker Gallery
Spencer Keasey
I have advertised with Provincetown Magazine for over 20 years. It continues to be THE go-to periodical for tourists and locals alike. As an advertiser, you simply cannot get a better “bang for your buck” in Provincetown. The magazine’s staff is courteous, helpful, and professional. The advertising rates are more than reasonable and competitive. The articles are timely and informative. The layout and print quality are great. The weekly listings of events and happenings on the outer cape are comprehensive and indispensable. It is free to readers and widely distributed. We will continue to advertise with Provincetown Magazine and highly recommend it to all businesses on the outer cape.
Francesca Cerutti & Cid BolducCape Art Tiles and Cid Bolduc Gallery
Francesca Cerutti & Cid Bolduc
Running a non-profit theatre company in the summer is all about marketing and promotion. We set the majority of our advertising budget aside for Provincetown Magazine. Having been in town for almost 20 years we know that this is the one print and online publication that everyone in town picks up on a weekly basis. It is the go-to reading material to know what’s happening all week long and what major shows are events to look forward to. The advertising staff at Ptown Magazine is knowledgeable, easy to work with, and makes sure your company or event is placed in the best possible section to get the most attention. It is a real asset to our community.
Adam and Ben BerryPEREGRINE THEATRE ENSEMBLE
Adam and Ben Berry
Provincetown Magazine is more than just the most informative and relevant publication in P-Town for the last 45 years, it's a critical component of our success at The Pilgrim House. New visitors and old friends to Provincetown can quickly find what's happening at Pilgrim House as well as throughout town. Along with the incredibly insightful, informative and entertaining editorial content, the extensive distribution and brand recognition of Provincetown Magazine makes it the only choice for Pilgrim House advertising. Our guests ask for it by name upon check-in.
Ken HorganOwner, The Pilgim House
Ken Horgan
If you want good advertising exposure during the high season…this is the place to be. Between the magazine and the dining guide, your business is covered. Rick and his staff are experienced and professional, easy to work with…always making sure you get the best value in ad display
Walt W.Office Mgr., Lobster Pot
Walt W.
Provincetown Magazine is a pleasure to work with. They go above and beyond in designing advertisements to help us reach booklovers. The weekly magazine helps us reach visitors to Ptown & connect with our great Cape Cod customers. It's easy to quickly modify our weekly ads to highlight special events, book events & new book arrivals. Provincetown Magazine helps us reach a broad audience with every issue and online.
Jeff PetersEast End Books Ptown
Jeff Peters
Provincetown Magazine has always been, and still is, the number 1 guide to all things Provincetown, whether you are a local or a tourist. Provincetown is a remarkably diverse and unique place, with a market that is equally diverse and unique. Provincetown Magazine always has the most descriptive information and up to date coverage of all the arts, entertainment, dining, drinks, and shopping on Cape Cod. You will easily find the type of food and atmosphere you want in a restaurant, art gallery, theater shows, and stores for shopping. Even after 20 years of calling P-Town home, I still cannot live without it. Provincetown Magazine is by far the best media publication to represent Victor’s Restaurant, which is why I have been advertising in there for 14 years.
Victor DepoaloVictors Restaurant
Victor Depoalo
When we first opened our small gallery with our even smaller advertising budget in 2009 there was no question where best to place our marketing resources. Even then people were saying that print was on its way out. Boy, were they wrong and still are. Provincetown Magazine has always been and will always be the place for tourists and locals alike to get the latest info and dish on what is happening in town on a weekly basis during our season. We commend the artistic staff on their creative talents. Our ad rep Peter is always looking out for us to get our ads in on time so we can concentrate on running our business and Steve and Rebecca’s insightful writings on all things artistic and entertaining make for a great print magazine that people still want to and do read. It has been a great opportunity to be part of this iconic publication. Thanks, Rick, for your remarkable contribution to our little town.
Adam and Marian PeckAdam Peck Gallery
Adam and Marian Peck
Since the first day we opened our business, Provincetown Magazine has been a long-term partner and advertising source for Gale Force Bikes. The magazine has been an essential tool for the growth of our business and gave us exposure to a broad audience. As a business we depend on a locally owned and operated publication like Provincetown Magazine. I personally love to read it and always look forward to the next issue
Dany SoucyGale Force Bikes
Dany Soucy

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Originally from Stoughton Massachusetts, Rick Hines spent his early years traveling and living in many different states from Hawaii to Florida to Vermont until he landed in Provincetown in 1987.  After working in sales for several publications from 1987 to 1991 he then became Publisher of Provincetown Magazine in 1992, From that time to today he has successfully ,managed the Magazine through many  difficult times, those including Hurricane Bob (1992)  The peak of the AIDS epidemic,
9/11 ,the great recession of 2008, and  the Pandemic of 2020/2021, he has proven his skills in overcoming obstacles of any size and is a valuable asset to Provincetown Magazine.

508-487-1000 ext 1

14 Center Street, Provincetown MA , 02657

Rick Hines
Publisher

Rick Hines
Publisher

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Rebecca M. Alvin (MA, Media Studies, The New School; BS, Film, Emerson College) has been editor of Provincetown Magazine since 2008. Originally from New York, she has lived on the Cape for over 20 years and has worked as a journalist here since 2000. In addition, she has written on film and the arts for numerous national publications, including Cineaste, The Journal of Film and Video, Film & History, The Independent, and Moviemaker. She is a filmmaker with three feature-length documentaries currently in distribution, as well as a number of short films and teaches film and media studies for The New School. She studied music at Berklee College of Music, as well.
 
508-487-1000 ext 4,
[email protected]
14 Center Street, Provincetown MA , 02657

Rebecca M. Alvin
Editor

Rebecca M. Alvin
Editor

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A native of Taunton, Massachusetts Desroches is a 1996 graduate of Wheaton College (Massachusetts) with a degree in history. He spent a semester at Macquarie University in Sydney where he studied Australian history and Pacific island cultures. He also completed a summer fellowship in Istanbul, Turkey. Desroches worked in international education for five years before moving on to earn a master’s degree from the Graduate School of Journalism at Columbia University in 2002, where he received the Carlotta di Cagno and Davide di Cagno Hagen Prize for his piece on gay and lesbian refugees. Desroches moved to Provincetown in 2002 and wrote for the Advocate, InNewseekly, the Cape Codder, Boston Spirit, and Cape Cod Magazine before landing at Provincetown Magazine in 2009. Desroches writes about all aspects of arts, culture, and entertainment on the Outer Cape, with a particular expertise on Provincetown’s famed drag queen performance scene.
[email protected]
508-487-1000 ext 5
14 Center Street , Provincetown MA, 02657

Stephen Desroches
Associate Editor

Stephen Desroches
Associate Editor

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Peter Donnelly has been with Provincetown Magazine as an advertising representative since 2006, providing a stabilizing, steady hand over the years. He’s proven to be an indispensable resource to both new and long standing businesses, working to develop marketing strategies in the competitive, fast-paced local economy. A resident of the Outer Cape since 1991, Donnelly has a deep understanding of both the opportunities and challenges of connecting businesses and artists with their desired audience and customers. Donnelly is also a well-known singer-songwriter and concert producer. Upon his arrival in Provincetown he co-founded the popular and long-running Coffeehouse at the Mews with Ron Robin. In addition to his solo work as a musician he also performs in the folk pop duo Donnelly & Richardson and the New Beach Band. Donnelly produces the Sunset Music Series each summer at Herring Cove Beach, in cooperation with Far Land Provisions and the Cape Cod National Seashore.
[email protected]
508-487-1000 ext 3
14 Center Street , Provincetown MA, 02657

Peter Donnelly
Sales Representative

Peter Donnelly
Sales Representative

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Ginger Mountain (MS Communications Media, BA Fine Arts/Teaching Certification K-12) has been part of the graphic design team at Provincetown Magazine since 2008. Ginger has worked as a creative director, individual contractor, and freelance designer with clients representing many areas —business software, consumer products, professional services, entertainment, and network hardware to name just a few — providing creative layout and development of a wide range of print media content. Her clients ranged from small local businesses to large corporations and Fortune 500 companies, from New Hampshire to Georgia
[email protected]
508-487-1000 ext 7
14 Center Street , Provincetown MA, 02657

Ginger Mountain
Graphic Designer

Ginger Mountain
Graphic Designer

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Michael Petty (BA Commercial Art/MFA Illustration/Design) enjoys over 40 years of design/illustration work where he served as a college instructor teaching design, drawing/painting. He also spent years designing fashion retail catalogs, hundreds of mass-market children’s books and complex textbooks along with colorful scratch-off gaming products for State/International lotteries. Michael specialized for a couple decades in direct mail for Fortune 500 clients, designing trade ads, dimensional mail, brochures, website graphics, posters/sales collateral. Years were also spent creating branding/advertising for fitness clubs plus pharmaceutical advertising, designing educational materials for doctors & clinician events.
[email protected]
508-487-1000 ext 6
14 Center Street , Provincetown MA, 02657

Michael Petty
Graphic Artist

Michael Petty
Graphic Artist

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Originally from Upstate New York, Dan McKeon became a Provincetown resident in 2009, following retirement from the NY State Office of Mental Health. Since 2010, he has become well-known as the official photographer for the Provincetown Business Guild, Provincetown Magazine, and many other local institutions. He has done production-photography for films, major brands, network television, and regularly donates his time and photography services to local charities, including Helping Our Women (H.O.W.), and The AIDS Support Group of Cape Cod (ASGCC). Dan is also an accomplished wedding photographer, real estate photographer, and family photographer, with the goal of promoting Provincetown as a year-round vacation destination.
 
 
[email protected]
 
14 Center Street , Provincetown MA, 02657

Dan McKeon
Staff Photographer

Dan McKeon
Staff Photographer

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Graphic Artist

Ginger Mountain

Ginger Mountain (MS Communications Media, BA Fine Arts/Teaching Certification K-12) has been part of the graphic design team at Provincetown Magazine since 2008. Ginger has worked as a creative director, individual contractor, and freelance designer with clients representing many areas —business software, consumer products, professional services, entertainment, and network hardware to name just a few — providing creative layout and development of a wide range of print media content. Her clients ranged from small local businesses to large corporations and Fortune 500 companies, from New Hampshire to Georgia

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Phone: + 1 508-487-1000 ext 6
[email protected] 14 Center St. Provincetown MA, 02657